About The Client

Ex IAS Vivek Atray

Vivek Atray, ex-IAS officer turned motivational speaker, is a beacon of positivity and wisdom. Author of “Finding Success Within,” he’s delivered 8 TEDx Talks and 3 JOSH Talks, inspiring countless lives with his cheerful outlook and multi-dimensional approach to success.

A mentor, advisor, and visiting professor, Vivek’s journey from governance to guidance proves that true success lies within.

Problem faced

Faced significant challenges with stagnant growth and low engagement on social media. Despite having an impactful message and inspiring content, his posts failed to resonate with a broader audience, hindering his ability to expand his influence and connect meaningfully in the digital space.

Strategies

Designed a content calendar for consistent, targeted posting. Leveraged storytelling to create engaging and relatable content. Conducted audience analysis to optimize timing and content strategy. Developed scripts for videos and reels to maximize engagement and reach.

Outcome

These strategies resulted in an impressive 40% increase in engagement and a 35% growth in followers within just 2 months. This transformative growth significantly boosted his digital presence, allowing him to connect with a larger audience and amplify his influence across social media platforms.

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